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Riding the Waves of Culture Fons Trompenaars
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Smaller brands can punch above their weight by riding cultural waves. Know how you want to ride a wave before you do it, and choose your board accordingly. And it's not just about the iconic brands that do this on an on-going basis to become part of popular culture. Diversity is how the earth maintains itself. If you're not a kid, let the kids be. These classic Rainbow Surfboards represent much more than a 70s-era surfboard. Capistrano Beach, CA – April 2nd, 2013 – Riding a wave of praise as the “greatest surfing story ever told,” filmmaker/director Jack McCoy's “A Deeper Shade of Blue” will barrel into the iconic La Paloma Theater starting Friday April 5th, with screenings at 7 p.m. Whole black wetsuit, white board, stoic surfer persona of So Cal is just that. There are other places with rich surf culture where people have different ways of doing things. This thinking isn't only for the content guys. €�It's an incredible Featured surfers share their stories, waves and magical connection to a common culture that's rooted in the Hawaiian tradition of Aloha and is now a global phenomenon. About your waves, about your boards, about your place in the lineup.